Pay Per Click
PPC advertising is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked.
Google Ads
Google Ads is an online advertising platform developed by Google, allowing businesses to display brief advertisements, product listings, and service offerings.
Bing Ads
Bing Ads, now known as Microsoft Advertising, is an online advertising platform by Microsoft.
“The country with the highest use of Bing search is the United States”
Youtube Ads
YouTube Ads are video promotions displayed on the YouTube platform, designed to reach viewers with targeted content. These ads can appear before, during, or after videos, as well as in YouTube search results or on the YouTube homepage.
FAQ
What is Pay-Per-Click (PPC) advertising?
PPC advertising is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site rather than attempting to earn those visits organically
How does bidding work in PPC advertising?
In PPC, advertisers bid on keywords relevant to their products or services. When a user searches for those keywords, the search engine runs an auction and displays ads based on factors like bid amount and ad quality score
What is a quality score?
A quality score is a metric used by search engines to determine the relevance and quality of your PPC ads and keywords. A higher quality score can lead to better ad placements and lower costs per click
Where do PPC ads appear and what do they look like?
PPC ads can appear on search engines like Google, on social media platforms, and on other websites. They often appear as sponsored links on search results pages, in social media feeds, or as banners and small ads on other sites
What are the benefits of PPC advertising?
PPC allows for precise targeting, measurable results, immediate visibility, and flexible budgeting. It can drive traffic to your site quickly and is especially effective for local searches and brand awareness
How can I measure the success of a PPC campaign?
Success can be measured using metrics like click-through rate (CTR), conversion rate, cost per conversion, return on ad spend (ROAS), and overall ROI. Tools like Google Analytics and platform-specific dashboards are commonly used for tracking