Search Engine Optimisation (SEO) is the process of optimising your website so that it appears more frequently in Google, Microsoft Bing, and other search engines when people look for:
The products you sell.
The services you offer.
Details on issues in which you have extensive knowledge and/or experience.
The responsibilities connected with creating, building, and managing websites and web applications that operate online in a browser are referred to as web development.
The use of social media and the platforms on which users build social networks and share information to build a company’s brand, increase sales, and drive website traffic is known as social media marketing.
YouTube SEO is the process of optimising your YouTube videos and channel in order to increase your channel’s rankings on YouTube. Search engines, such as YouTube, use a complex algorithm to determine how your videos appear in YouTube rankings.
Google Ads (PPC) is a type of online advertising in which advertisers pay each time a user clicks on one of their advertisements.
The most common type of PPC advertising is through search engines like Google Ads, in which marketers bid on keywords and their ads display at the top of search engine results pages (SERPs) when those keywords are searched for.